Direct Mail Still Leads in Response Rates
According to the Direct Mail Association, response rates to direct mail are between 10 to 30 times higher than those of digital channels, and a DMA study has found that direct mail has a 4.4% response rate compared to email's .12%.
You Can Track Your Response Rate & ROI With Direct Mail
Unlike digital advertising and email, you can accurately track your ROI by including a unique telephone number, landing page and/or QR code in your direct mail piece.
Gen X and Millennials Like Direct Mail, Especially Post Cards
People who grew up in a digital world are surprisingly receptive to well-designed tangible items like post cards. They consider direct mail to be more personal and reliable than online digital communications.
Direct Mail Influences Purchase Decisions
Studies show that people's emotional engagement is highest with physical advertising. They actually undergo increased excitement and display a greater desire to purchase than that elicited by non-tangible forms of advertising.
People Plan Purchases Using Direct Mail
Unlike digital marketing channels, direct mail is physical, and people don't throw it away if they think they may need your product or service at some point in the future. They are especially prone to keep your direct mail piece if it contains an offer they find appealing.
We work with you from the very first stages of planning to:
- Identify your ideal customer
- Choose the appropriate geography
- Construct your custom mailing list
- Develop your custom copy, if needed
- Give input on design*, if needed
- Purchase the postage
- Supply printing and shipping
* Cost of creative paid by customer
- Unrivaled personal service
- The best mailing lists money can buy
- The price per post card is fixed
- We do the work for you
My company has worked with Boost Advertising for many years. Their mailing lists are the highest quality we've ever experienced, and Dan is a pleasure to work with. We look forward to partnering for many more mutually productive years! - R.R. Nashville, TN
After working with Dan at Boost Advertising the past four years, their Tree Leads Now program has significantly fueled our growth. We are extremely satisfied with the quality of their leads and continue to rely on them to generate a significant portion of our revenue. We are happy Dan is part of our team!
- G.C. Denver, CO
Our tree service business has mailed with Dan Cleary for many years and exclusively with his Tree Leads Now program since 2019. We have been very pleased with Tree Leads Now results as it ranks as one of our top lead generation programs. The quality of their leads is excellent, and their program has become more important now than ever to us as it is still working well in a changing economy. - R.D. Nashville, TN
I've worked with Dan for over a decade during which I managed two very different businesses. He keeps commitments and does what he says he will do when he says he will do it, which is rare in today's world. He cares about your business as much as you do! - P. W. San Antonio, TX
Dan’s expertise, reliability, communication skills and high level of execution make Boost Advertising a pleasure to work with. I can recommend them without hesitation!" - M.C. Nashville, TN
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